Tailoring messages
If you came here right from social media, after seeing the video I used for the blog cover, odds are that we’re friends because this is like… I dunno day 3 that I have social media accounts and a website running. In which case, hey! We should catch up! AND I appreciate you for taking the time to click and read!
If you’re just skimming through the blogs and worked your way back to blog #2… congrats! WE should be friends, too! In fact, let’s talk later.
Anyway, what does a silly Jedi meditation video have to do with digging deeper into social media audiences? Everything.
As I mentioned last time, it’s important that whatever message you’re broadcasting to an audience that you know who your audience is and their state of mind on whatever platform it is that they’re viewing your message.
That means to know how engaged someone’s mind is at the time they view what you have to show them.
This is important because someone already on your website is going to have a very different level of interest in you than someone who follows you AND likes you on social media or even follows you and but doesn’t pay much mind to you there.
Still, there’s yet an even bigger disconnect between that website message and what is appropriate for a total stranger on social media that you’d like to follow you for the first time.
Which brings me to the second part of knowing your audience.
The second part of this lesson is to be mindful of what your audience knows about you. That is, how you may or may not already be perceived and tailor your message accordingly.
Since I have a reputation as someone making fun, entertaining videos, it’s alright that I jump right into a clip without having to explain much about why you see some dude floating about (though I still gave the video context (more on that in another post)), and I know that people following will keep watching and - hopefully - enjoy it… floating like a Jedi ain’t easy, ya know.
Would I use that same video to boost to potential followers and hopefully gain more video clients? Nope. While it might draw a few people in, it would be a bit confusing in regards to me and what I offer.
Matching a stranger’s state of mind and pacing them to take action - whether it’s click on a link or follow you, is next.
You’ll want to know how to do it, even more than floating around a room.
Oh yeah. And at some point we’ll actually get around to talking about videos/films and what you need to know to make some good ones.
But the foundation before walls.